NYT’s Q1 Earnings: Digital Advertising Grows 4.5%, 100,000+ Paid Digital Subscribers

The New York Times Company this morning reported Q1 2011 earnings per share of $.04, compared with $.08 in the same period of 2010.

Total revenues decreased 3.6 percent to $566.5 million from $587.9 million. The publisher’s operating profit came in at $31.1 million for the quarter, compared with $52.7 million in the same period of 2010.

Approximately three weeks after the global launch of its digital subscription packages, The New York Times Company reports paid digital subscribers have surpassed 100,000, although it cautions that it does not yet have visibility into conversion and retention rates for these paying customers after the initial promotional period.

The NYT’s digital subscription packages were first introduced in Canada last month and globally at the beginning of the second quarter.

Back to the earnings report: NYT’s digital advertising grew 4.5 percent, but it was unable to fully offset the 7.5 percent decline in print advertising revenues in the first quarter.

In the first quarter, total digital revenues increased 6.1 percent to $95.9 million from $90.4 million. Digital businesses include NYTimes.com, About.com, Boston.com, other websites and related digital products. The NYT apparently sold a portion of its stake in job listing aggregator Indeed.com, netting $5.9 million ($3.4 million after taxes).

Digital advertising revenues as a percentage of total advertising revenues were 28 percent for the first quarter of 2011, compared with 25.6 percent in the first quarter of 2010.

Circulation revenues, meanwhile dropped 3.7 percent in the first quarter of the year due to a decline in copies sold across the News Media Group.

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NuCaptcha’s Advertising Network For Video Captchas Goes Self-Serve

NuCaptcha, a startup that develops video captcha technology, unveiled its ad formats last year. Today, the startup is releasing a self-serve advertising server that will enable both advertisers and publishers to sell their own captcha ads directly.

Captchas are security questions you find on Web sites that require you to decipher and type words or numbers and detects whether the user is a human or a spambot. Most Captchas you see are transcription, text-based Captchas. NuCaptcha is trying to disrupt the space by adding video to the mix. NuCaptcha’s ad format allows brands to place advertisements behind the actual Captcha text. NuCaptcha’s video animation technology aims to be easier to read and more secure, with animation that makes the captcha far easier for humans to solve.

Online publishers can replace website Captchas with the video-based advertisements and earn revenue. Brand advertisers can upload their video ads into NuCaptcha’s system to. It is essentially becoming an ad network for video captchas.

NuCaptcha had over a dozen advertisers who are using the platform and the startup is optimistic that more advertisers will sign up now that the service is self-serve. The startup says that it has seen high engagement rates with ads, so there is a benefit to brands using the format. Since June 2010, NuCaptcha has served millions of video-based Captchas.

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IAB: Internet Advertising Reached $26 Billion In 2010, Display Grew Twice As Fast As Search

The Internet Advertising Bureau released its numbers for 2010 (PDF). Last year, online advertising in the U.S. grew 15 percent to $26 billion. After a 3 percent dip in 2009, growth resumed in 2010, hitting a record high. Industry revenue in the fourth quarter alone hit $7.45 billion.

Search still made up 46 percent of that total, followed by display ads at 38 percent.But display advertising grew twice as fast as search (24 percent growth versus 12 percent). Search advertising in the U.S. totalled $12 billion, with display closing the gap at $9.9 billion.

Video advertising (which is counted as part of display) now makes up 5 percent of the total. It jumped 40 percent to $1.4 billion. This was also the first year that the IAB is estimating mobile display advertising revenue between $550 million and $650 million.

Compared to other forms of advertising, Internet advertising surpassed newspaper ads in the U.S. last year ($22.8 billion) and is now second only to TV ($28.6 billion)

Here is the breakdown below

View the original article here

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